Develop and maintain Pro Truck Inc’s business communication network in particular with partner companies and potential clients (individuals and businesses);

Conduct in-depth research of the local and national market, in order to evaluate existing and potential markets and develop new business opportunities for Pro Truck Inc.;

Perform strategic competitive SWOT analysis, research and assess competitor pricing policies and marketing methods in order to ensure that Pro Truck Inc. will be able to retain its strong positioning among competitors;

Develop and analyze steps for business expansion on the state and national level market;

Design and elaborate on the procedures for data gathering, evaluation (surveys, questionnaires, focus groups, lists, etc.), and disposition of the existing data;

Gather and analyze data on targeted audience (i.e. customer demographics, preferences, needs, and purchasing habits);

Evaluate Pro Truck Inc’s priority client base and implement a tailored approaches for each of the identified client segments in order to maximize returns, and consolidate the clients’ experience and satisfaction;

Develop effective digital and social media marketing campaigns, including website content creation and management, online ads and email marketing, as well as targeted campaigns through social media platforms;

Represent the company at industry events and provide the company’s President with information and proposals concerning the promotion, distribution, design, and pricing of company’s services;

Prepare spreadsheets, charts and graphs to illustrate reports on findings regarding the assigned field of activity using MS Office software applications.